Spelling? Branding?

I had an interesting time trying to figure out how to spell the name of an airline. This shouldn’t be a hard problem because for the most part an airline, like just about any company, seems to know how to spell its name.

So I’ll start with this image from their site:

One would think the spell their name “AeroMexico,” right?

Well, let’s look further…

All caps with no accent on the é.

lowercase with the é!

Capitol A, lowercase m, no accent on é.

The partner site… Caps A, lowercase m, con accented é.

Branding is something that most companies take seriously, but somehow the most basic of branding, the name of the company, can be completely messed up.